The Goal:
Design and launch a website for The Canadian Shield to establish the brand and allow for e-commerce capabilities.
My Responsibilities:
Design and launch a 25+ page website (including 12+ product listings), fully designed and tested, optimized for mobile and SEO.
Project Management
Website Design & Development
eCommerce Management
SEO Strategy
Content & Copy
The Journey:
Shortly after receiving a Federal Government contract for PPE, our team saw increased demand from the public who wanted to purchase PPE online. Within a matter of days, I opened a Shopify e-commerce business for The Canadian Shield and designed the website from top to bottom.
The Canadian Shield e-commerce website saw extreme demand from December 2021 to January 2022 with the demand for rapid antigen tests which resulted in more than 10,000 orders a day at its peak.
As a result of the significant consumer demand, and our ability to establish our website early on, The Canadian Shield website also saw extremely good SEO rankings with little to no paid SEM.
The website has since gone through many design evolutions as the pandemic has changed and come to an end, but still remains as a fully functioning e-commerce website for PPE-related supplies.
