The Goal:
To create a 20 x 30 trade show booth layout that showcased Forward Education's unique product offering. Additionally, the booth needed to adapt an 'island' style layout where attendees can access the booth at all sides. A dedicated area to run in-booth workshops was also required.
My Responsibilities:
Project Management
Graphic Design
Spatial Design
The Journey:
Forward Education officially launched at the ISTE Edtech conference in July 2023. Leading up to this conference, I worked to design a trade show booth that would represent the brand and stand out at the event. The final design encompassed a uniquely shaped backdrop that flowed with the direction of the brand logo and bright colours to grab attendee’s attention.
As part of this project, I also worked to design and course staff uniforms that would work well with the booth design. Our team proudly sported matching polos and quarter zip shirts that matched seamlessly with the booth.
The last piece of the project for our trade show booth was designing a variety of promotional giveaways for attendees. My goal was to create a promo giveaway that was valuable but cost-effective and aligned with our brand (I didn’t want something that’s cheap and plastic). In the end, we decided on a woven canvas bag that contained a reusable silicone straw, sticker sheet, and informational product brochure. I designed eye-catching silkscreen artwork for the canvas bag, as well as a sticker sheet and an enamel pin.
